Digital adoption & SEO
- Part 1How to manage a cross-functional team
- Part 2 Digital adoption & SEO
Show Notes
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01:04The importance of SEO in digital adoptionCOVID-19 revealed the detrimental impact of neglecting digital adoption in businesses. Despite a growing shift towards digital platforms, many companies overlook optimizing their applications and websites for SEO, missing out on significant traffic and valuable customers.
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04:54Supporting digital adoption with SEOSearch Console provides insight into user behavior, revealing how people find and engage with our websites. This understanding of the audience's interests allows for continuous optimization, paving the way for sustainable digital adoption as SEO is a non-stop activity.
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08:10Digital adoption best practicesSuccessful companies create measurable strategies and goals for digital adoption while being proactive in implementing changes. They prioritize agility and are willing to adapt and optimize their plans as needed, recognizing that digital strategies require ongoing refinement and agility.
Quotes
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"Even though many businesses are becoming more digital, theyre creating applications and websites, but not optimizing themselves for SEO, losing a lot of traffic." - Rotem Gal
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"SEO and digital adoption are never-ending. You can always optimize more channels and test new stuff. It all depends on two factors: manpower, and budget for experimentation." - Rotem Gal
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"If you make plans, then you wait one month to start them, the environment has already changed because it's SEO. There won't be a perfect time for execution. You have to start and prepare to optimize it as you go." - Rotem Gal
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"When embarking on digital transformation, prioritize SEO for your website. Focus on your unique strengths compared to competitors. A well-planned website yields long-term dividends." - Rotem Gal
- Part 1How to manage a cross-functional team
- Part 2 Digital adoption & SEO
Up Next:
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Part 1How to manage a cross-functional team
Rotem Gal, Head of SEO at WalkMe, delves into cross-functional team management. While SEO thrives on collaboration, aligning content writers, developers, designers, and other players can be tricky. Achieving a shared understanding of the overarching strategy and how each individual's contribution supports it becomes a challenge when SEO expertise levels vary. Today, Rotem discusses how to manage a cross-functional team.
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Part 2Digital adoption & SEO
Rotem Gal, Head of SEO at WalkMe, delves into SEO’s role in digital adoption. For businesses aiming to expand their customer base and embrace the future, going digital is now a matter of 'how' rather than 'if'. However, without optimizing websites and applications for SEO during this digital transformation, they risk missing out on significant traffic. Today, Rotem discusses digital adoption and SEO.
